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A Copywriting Poet is...
Someone Who Writes For a Purpose.
Purpose #1
To gain the attention of consumers to purchase your products or services.​
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They must know:​
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Strategies of advertisement
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How to persuade and convince
Purpose #2
To strike an emotion or feeling that drives the consumer to take an action.​
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They must know how to:
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Investigate why your brand is best
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Highlight the solution to their problem
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Formulate a connection, not just the solution!
Purpose #3
To generate an action that benefits your company!
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